• The National Rural Network (RRN) adds this social network to its existing profiles on Twitter, Facebook and YouTube.
• The new Instagram channel accompanies the new website, which will launch in January 2022.
• The goal is to reach out to young audiences through more visual and interactive content.

This social network joins the RRN's existing profiles on Twitter , Facebook , and YouTube . It also accompanies the imminent launch of the new RRN website, which will be released in January 2022 with new sections and interactive content that is more open to the general public (bulletin board, etc.).

The goal of launching a new Instagram profile is to reach a younger audience, which today demands more visual and dynamic content and is primarily focused on social networks like Instagram, TikTok, and Twitch.

The new Instagram channel is available here .

Functionality of the profiles

This new RRN initiative to disseminate rural development actions and policies through Instagram not only diversifies existing communication channels but also complements them.

Thus, through Twitter , the NRN can, in addition to offering daily updated information , rebroadcast content generated by entities related to rural development in Spain, basically Local Action Groups (LEADER approach) and Operational Groups (Innovation) , as well as the European Networking Rural Development (ENRD ) .

The RRN also offers daily updated information through Facebook , and also has a calendar of events and outreach and training activities held by the Network, as well as scholarships and grants related to the agricultural sector.

On the YouTube channel, viewers can find, in addition to all the audiovisual content generated, the conferences held by the RRN, which serve as a meeting point for the various rural development stakeholders in Spain on various topics.

New communication campaign

The new Instagram channel and the new website arrive in the year in which the RRN has launched its new communication campaign “Look at the origin” , which is intended to raise awareness among the population about the rural world and highlight the importance of Rural Development Programs (RDP) .

This is the first advertising campaign that the National Rural Network has developed in external media. Until now, the National Rural Network has used its own media, such as its website, its monthly newsletters, its participation in social media, and the quarterly magazine "Rural and Sustainable Development," all of which serve as communication tools that disseminate and publicize current events in rural areas.