• "Murcia Rural" is a cooperation project promoted by the main drivers of rural development in the autonomous community.
• The objective is to share experiences, produce documentary material, raise awareness of LEADER projects and support new tourism experiences.

Preserving the planet goes hand in hand with protecting the rural world. Similarly, the rural world is not a homogeneous whole, but rather a series of territories with unique social, economic, and demographic circumstances.

The LEADER approach allows the European Union's Local Action Groups ( LAGs ) to coordinate all these local communities and take their unique characteristics into account. Thus, "Murcia Rural" was born in 2024 to unite the actions of the GALs throughout the Region of Murcia into a single cooperative project, thus going from the particular to the general to create a truly global plan.

Objectives and actions

The project's motto, "We are rural, we are vital," expresses the territorial approach the project requires to achieve its objective: to make visible , highlight , and promote the products, spaces, and initiatives of the territories within the scope of action of the regional GALs.

To achieve this, the general plan is structured around a series of projects included in the following action plans :

1. SABER : a program with experience days.
   • PRODUCT KNOWLEDGE: a day of experiences with agents focused on product enhancement.
   • KNOWLEDGE SPACES: to show excursion and tourism destinations.


2. RECOGNIZE : action plan for the production of documentary material.
   • MEMORABLES : a project of documentary resources that highlights older people as key to rural development.
   • ROUTING: to spread the variety of excursions available in the autonomous community.
   • RECOGNIZE FAMILY: Teaching resources will be provided so that the environment is familiar to students and their families.


3. SHARE : Visit plan to highlight experiences supported by Murcia's GAL.


4. PROMOTE : penultimate action plan, to “promote” the attractions of “Rural Murcia”.
   • FAM TRIP-PRESS TRIP project : local meetings with journalists and representatives from the tourism and hiking world.
   • TASTINGS AT ORIGIN and INTEGRATED TASTINGS : tastings of products from the territories of the Region of Murcia.
   • PRODUCT PILOTTING : pilot testing of hiking and tourism products that have not been tested before.


5. VALUE : the plan's final program, which will carry out the dissemination of the GALs in the region with a review of their history and with special attention to highlighting their importance in the rural development of the Region of Murcia.

The project was announced in early April on its newly created social networks ( X , Facebook , Instagram and YouTube ), and will crystallize into concrete actions over the coming months and throughout 2025.

You can participate or request information about “Murcia Rural” at the technical offices of the participating GALs, on the website www.murciarural.org or by writing to info@murciarural.org .

Partners and financing

The “Murcia Rural” project is made up of the GAL ADRI Vega del Segura (coordinator), Integral , CAMPODER and Northeast of the Region of Murcia .

This is a comprehensive cooperation plan financed by the European Agricultural Fund for Rural Development ( EAFRD ) at 63% and by the Government of the Region of Murcia (CARM ) at 37%. The total budget is €712,820.