The National Rural Network publishes "From Urban to Rural Environment: Best Practices in Entrepreneurship for New Residents"


Del medio urbano al rural: buenas prácticas de emprendimiento de nuevos habitantes

11 de February de 2020
Dinamización rural

February 15, 2021. On February 10, the National Rural Network presented the publication "From Urban to Rural Environment: Best Entrepreneurial Practices of New Residents," a document that compiles 25 best entrepreneurial practices developed by new residents from across the country and across various sectors. This compilation, accompanied by audiovisual material, was presented at a virtual event in which several of the selected projects participated.


  • This is a collection of examples of rural entrepreneurships by people from urban areas.
  • A dozen videos about the experiences of entrepreneurs accompany the publication.

To develop the manual , the National Rural Network received more than 130 proposals, from which 25 best practices were ultimately selected from people who decided to leave urban areas to settle in rural areas. Above all, these are initiatives that can be transferred to other parts of the country . Each project belongs to a specific sector: from services to the population, cosmetics, leisure, tourism, or the agri-food sector.

Presentation

Nine of the entrepreneurs featured in this publication participated in the virtual presentation. Their experiences could serve as inspiration for others looking to move to rural areas. Throughout the presentation, they explained what motivated them to move to rural areas, the obstacles they encountered, and the lessons learned and experiences they gained along the way.

Access to financial credit, digitalization, and personalized advice for entrepreneurs were some of the barriers highlighted by Ramón ( Troquel Games ), Mariví ( Mari Golosa ), and Vanessa ( Naianais Cosmética Natural) during the first roundtable discussion. Ramón noted that, "We're often given the keys to the plane and we just take off, without even taking a piloting course."

In the second round table, Ana ( AyF Tejedores) , Carmen ( Eco-Insider ), Sergio ( Ortutik Ahora ), Verónica (People Development ) and Olga ( Espacio Sama) spoke about their motivations for making a life change and the obstacles they encountered. Many of them encountered as their first difficulty overcoming their own personal limitations to “bet on a 360º change of direction”.

The event also featured videos related to the publication, which summarize some of the best practices individually in a series of clips. All of this audiovisual material can be found on the RRN's YouTube channel .

Networking

The space created during this event allowed not only the publication's entrepreneurs to connect with each other, but also the more than 200 people who attended the event . The chat conversations and live appearances allowed for the creation of a network of contacts with a common goal: promoting entrepreneurship in rural areas.

In this line of work, the National Rural Network has a series of activities that support rural development:

  • Training , through the specialized entrepreneurship course in rural areas.
  • Working together with the Local Action Groupsthrough the Regional Antennas of the RRN— as key and indispensable agents in the revitalization of the territory.
  • The dissemination of all good practices in entrepreneurship that allow us to continue working for a vibrant, active, and sustainable rural environment.

For more information about the event, please visit the RRN YouTube channel or the event website .